Most foodie websites have recipe finders and toolboxes that engage consumers in laborious processes that produce up to thousands of mostly irrelevant results, so they’re useful mainly when consumers already know what they want.

FoodMagic promotes more and longer visits to foodie websites by delivering recipes from the website’s database that exactly match each consumer’s personal taste, dietary and nutritional preferences.

Benefits to consumers
Relevance, convenience, usefulness.

Benefits to the website
Consumer loyalty.

Benefits to food brands that sponsor the website
Tighter, more meaningful consumer relationships.