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How FoodMagic Works
Consumers create personal profiles
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Quickly and easily, consumers build personal profiles that specify how each member of their family or group “tastes and enjoys” food:
- Four questions define individual’s taste
- Preferences for cuisine (Indian, Chinese, etc.), nutrition and diet (low fat, gluten-free, etc.)
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FoodMagic creates a “digital fingerprint” for every recipe
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Based on a recipe’s ingredients, FoodMagic’s patented software automatically determines its “digital fingerprint” for taste, nutritional and dietary values.
FoodMagic refines the “fingerprints” by learning from consumer interactions and ratings.
You can fine-tune recipes for food-allergy safety with either dietitians or contributions from your community of users.
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FoodMagic automatically finds recipes relevant to individuals
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FoodMagic’s patented software reads each individual’s profile or combines the individual profiles for a family or group, and finds recipes in the website’s database that match the individuals’ taste, nutritional and dietary preferences.
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FoodMagic presents consumers with results across multiple touch-points, all personalized:
- Website search results
- Shopping lists
- Emails: recommended new recipes or products
- iPhone/iPad app
- Meal-planning schedules
Each result can show sponsored products that exactly target the consumer. |
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